GWF Media Academy: Meet our First ‘Clients’

The Good Work Foundation (GWF) Media Academy at Hazyview Digital Learning Campus (HDLC) is now not only a learning academy, but a fully-functioning business as well, allowing its students to work on real accounts for real businesses.

Konica Minolta South Africa (KMSA) and Rhino Africa are the Media Academy’s first official partners. Both companies are allowing rural school-leavers who are part of the Media Academy the opportunity to tell some of their stories, contributing to blog content as well as social media.

The Media Academy went out on its first assignment recently to cover a touching story about orphaned rhino. Rhino Africa – a specialist online travel company – has adopted an orphaned rhino (Don English is the rhino’s name – read more about him here) and has recruited the Media Academy to keep their readers up-to-date on Don’s progress.

This assignment was a first for Mpho Lebyane, who is an intern at the Media Academy, and Sophie Sekhulane who is a Media Academy student. “I have interviewed a number of people for stories since I started with media, but it has always been people that I know and work with, so it was never really a big challenge. That face-to-face engagement with a real source on assignment exposed me to the real world of journalism,” said Mpho.

The work that the Media Academy is doing for KMSA focuses on the company’s corporate social initiatives, including a number of projects that happen right here at Hazyview Digital Learning Campus. Accolade Ubisi – GWF blogger – has already covered a number of KMSA stories, including the launch of the Conservation Academy.

The GWF Media Academy has also been writing stories that are submitted to the The Hazyview Herald, a local newspaper that publishes both print and online.

For our adult students on campus, this is a practical opportunity for them to access the possibilities of a career in online marketing, in spite of the fact that they are based in a rural area. To KMSA and Rhino Africa, two urban-based companies, thank you for allowing us this incredible exposure.

 

This was a first real assignment for  Media Academy student Sophie Sekulane, who says she has always wanted to be a social worker growing up, but after this assignment, " I see myself chasing a story and making headlines," says Sophie.

This was a first real assignment for Media Academy student Sophie Sekulane, who says she has always wanted to be a social worker growing up, but after this assignment, “I see myself chasing a story and making headlines.”

GWF Media blogger Accolade Ubisi, grew up in a village that is only minutes away from game reserves and the Kruger National Park, but says this was her first real close encounter with a real animal and was the most amazing experience for her.

GWF Media blogger Accolade Ubisi, grew up in a village that is only minutes away from game reserves and the Kruger National Park, but says this was her first real close encounter with a real animal and was the most amazing experience for her.

This animal sanctuary where the interviews took place cares many different animals including this Velvet Monkey that was found abandoned on the side of the road. This was one of Mpho Lebyane's favorite animal at the sanctuary.

This animal rehabilitation sanctuary where the assignment took place cares for many different animals including this Veervet Monkey that was found abandoned on the side of the road at just a week old. This was one of Mpho Lebyane’s favorite animals at the sanctuary, but she was scared to hold it.

Accolade Ubisi, Sohpis Sekulane and Mpho Lebyane take notes during one of the interviews at the sanctuary.

Accolade Ubisi, Sophie Sekulane and Mpho Lebyane take notes during one of the interviews at the sanctuary. A rhino monitor was interviewed about the nature of his job, challenges, successes as well as the relationship they form with  the animals who learn to trust them after having gone through trauma at times.

GWF Media team pose for a photo with the team form the sanctuary. Most of the workers at the sanctuary are volunteers who help to feed the animals and clean their sleeping area.

GWF Media team pose for a photo with the team from the sanctuary. Most of the workers at the sanctuary are volunteers who help to feed the animals and clean their sleeping area. They are also trained on rehabilitating traumatized animals.

Sophie looks in one of the bomas where there was baby rhino enjoying a mud-bath.

Sophie Sekulane watched in admiration as a baby rhino was enjoying a mud-bath on a very hot day.

Written by GWF Media Academy.                               

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