This Rural South African Woman Didn’t Know How to Operate a Mouse Two Years Ago. Now Look at Her!

Meet Mfumo Thobela, Good Work Foundation’s (GWF) Media Content Coordinator.  In 2016, as part of her media internship at GWF, Mfumo completed two online courses: Public Relations and Copy Writing for Online Marketing with the University of Cape Town and Getsmarter. Mfumo also did photography workshops (see some of her photos below) and learned how to work with various social media platforms such as Hootsuite, Trello, Facebook and Twitter.

Two years ago, Mfumo had no idea how to operate a mouse!

In January 2015, Mfumo walked onto GWF’s Hazyview Digital Learning Campus (HDLC) as an Absa Bridging Academy student who had no prior experience working with computers. Through hard-work, determination and what she refers to as “a thirst to become one of the most independent rural women” this young lady has started climbing up a ladder with steps that have no end.

Today 99% of Mfumo’s work is digital. She has become an important member of GWF’s media team and is our local “adobe suite for photography” expert. If you head on over to our Facebook page, have a look at Mfumo’s portrait photography this month – she has been profiling GWF’s young women students.

Mfumo has always dreamed of becoming “the first interior designer in the Calcutta community,” where she comes from. She still plans to be a designer in the future but first, in her own words, “I am mastering online marketing, so that one day I can market my own business.”

A special word of thanks to IGT, a company who made Mfumo’s internship possible. Thanks to IGT Mfumo has been able to develop critical new skills; skills that support the new digital African marketplace.

It’s amazing what can be achieved in two short years, with a computer, an internet line and a whole lot of focus. Mfumo, you are an inspiration!

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Today 99% of Mfumo’s work is digital. She has become an important member of GWF’s media team and is our local “adobe suite for photography” expert.

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It’s amazing what can be achieved in two short years, with a computer, an internet line and a whole lot of focus. Mfumo, you are an inspiration!

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Mfumo has always dreamed of becoming “the first interior designer in the Calcutta community,” where she comes from. She still plans to be a designer in the future but first, in her own words, “I am mastering online marketing, so that one day I can market my own business.”

Written by Hazyview Media Agency. 

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