Vacancy: Marketing Manager

Good Work Foundation (GWF) seeks a committed Marketing Manager who will leverage specific technical, creative, process and marketing skills in order to support the execution of high impact content that will focus and enhance GWF’s communication and fundraising strategy.

Note from the Good Work Foundation’s CEO

Good Work Foundation has established itself as one of South Africa’s leading education nonprofit organisations challenging and rethinking learning.

Traditional education systems are failing children and youth around the world, especially in rural and vulnerable places. New technology means that we can change that status quo, and that’s what our team has set out to do. We have proven that we have a model that can change the fabric of South African society and we are inviting thought leaders to join the movement.

Our growing team is in search of a gifted and organised Marketing Manager who can capture the essence of our mission and vision and clearly communicate to our stakeholders and audience, the value of our unique solution.

Yours in education,

Kate Groch

Responsibilities of the Marketing Manager

Marketing Strategy & Brand Management

  • Work with the Head of Development to co-design, develop and manage a content marketing strategy that will clearly communicate the organisational vision in order to: (1) Increase organisational awareness/understanding and grow global ambassador network; (2) Support the fundraising strategy; (3) Retain existing donor and partner relationships; and (4) Position the organisation as an industry-leader
  • Based on the content marketing strategy, develop and maintain an integrated content calendar that attracts and appeals to the organisation’s various audience avatars
  • Manage in-house and outsourced content creators, including editors, data analysts, graphic designers, videographers and developers
  • Adhere to and manage the annual marketing budget
  • Ensure that all marketing material is in compliance with the law in terms of copyright, model release authorisation and data protection
  • Be a custodian of GWF’s Corporate Identity (CI)

Copywriting, Digital Media & SEO Implementation

  • Create, edit and manage the production of digital and print content that is consistent with the organisation’s strategy, brand, style, and tone. This content will include (but is not limited to): Blog posts, social media, website, newsletters, press releases, presentations, marketing briefs, signage, prospectuses, design briefs and scripts
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Create a glossary of GWF-specific language that supports our storytelling
  • Develop copy and write content across a wide variety of integrated platforms
  • Copy check all content for internal and external use
  • Communicate with online followers and respond to queries in a timely manner and monitor reviews
  • Manage content loading and updates to ensure imagery, features, and copy is up-to-date and current
  • Stay up-to-date with current technologies and trends in marketing, social media, design tools and applications
  • Maintain and develop the GWF website, including optimising copy and landing pages for search engine optimisation
  • Work with the Head of Development to create a content playbook for external partners and donors that they can use to communicate GWF to their own networks, both internal and external

Fundraising Support

  • Where applicable, prepare specific content that supports the fundraising function, including but not limited to: PowerPoint presentations, datasheets and infographics, brochures and prospectuses
  • Work closely with the Head of Development and the fundraiser to ensure that donors and partners are regularly receiving a variety of official and unofficial updates on the impact of their donations and grants
  • Design a standardised tour of GWF’s digital learning campuses and train key internal staff to be able to present the tour, defining the format, available collateral and call-to-action
  • Keep internal staff up-to-date and “trained” on a standard GWF “elevator pitch”, vision, mission and language
  • Work closely with the fundraiser and external stakeholders to design, coordinate, manage and market specific events


  • Monitor and report on content marketing metrics and show continuous improvement of the content strategy based on analytics
  • Ensure that audience experiences (physical and digital) align with overall company goals and vision

Minimum Requirements

  • A tertiary qualification in Marketing & Communications
  • Appropriate experience may be considered in place of a degree or diploma
  • At least three years’ experience in marketing/communication
  • Hands on experience with Adobe, Google, MS Office and WordPress (Adobe Lightroom, Photoshop and Premier Pro an advantage)
  • Basic technical knowledge of HTML and web publishing
  • Knowledge of Search Engine Optimisation and web traffic metrics
  • Editorial requirements include basic content categorisation and structure, content development, distribution and measurement
  • Experience with WordPress, Google analytics, and all social media channels
  • Extensive experience of writing for the web, with proven ability of creating content that is accessible and usable
  • Project management skills
  • Editorial mindset that seeks to understand what audiences consume and how to create it
  • Ability to analyse and present content and social performance
  • A portfolio which showcases your skillsets
  • Excellent English verbal and written communication skills
  • Driver’s License Essential

Skills & Behaviour

  • Excellent writing skills in English
  • Excellent communication and presentation skills
  • A love for South Africa, development, storytelling and story packaging
  • A passion for strategic and disciplined communications
  • Attention to detail and the ability to work well under pressure
  • Be technology literate and digitally savvy
  • Good organisational and time-management skills


GWF offers a competitive compensation package commensurate with experience.


Hazyview, Mpumalanga Province, South Africa. The GWF head office is based at our largest digital learning campus in Hazyview. This is ten minutes’ drive from the Kruger National Park’s Phabeni Gate and 45 minutes drive from White River and Nelspruit.


To apply please send your full CV together with a letter of motivation to Application closing date: 16 March 2018.

About Good Work Foundation

GWF launches hubs of learning or ‘digital learning campuses’ in the heart of rural African communities that support and enhance state education. Digital learning campuses are single points of entry to information and learning that maximise access for underprivileged communities.

The prototype, established in 2012, is Hazyview Digital Learning Campus located close to the border of the Greater Kruger National Park. Since opening, more than 1000 adults have graduated with internationally recognised qualifications in ICT literacy and eight elementary schools send a combined 5000 learners to the campus for digital literacy tuition, as well as supplementary English, mathematics and conservation tuition, presented on digital devices.

Based on the success of the Hazyview Digital Learning Campus prototype, six more digital learning campuses are in development in the rural areas bordering the Kruger National Park.

Identifying the challenges of learning in rural communities, GWF implements two major programmes at its digital learning campuses:

  • The Bridging Academy creates an access bridge between school and work or further education training, preparing rural school leavers for life in modern business environments. This is a one year accredited programme
  • The Open Learning Academy partners with rural primary schools, allowing them to outsource digital, English and mathematics literacy to the digital learning campus. This is a continuous programme that supports rural learners from Grade 4 to Grade 8